Coffee from "Tree to Cup"
Growers Direct Coffee Company Inc. ('GWDC') is a leading distributor and marketer worldwide of whole green-bean coffee produced in Papua New Guinea, Jamaica and Ethiopia. Coffee is the second most traded commodity in the world after oil in terms of dollar value of trade. The bulk of the demand comes from North America and Europe where coffee drinking is an everyday habit. However, coffee is grown in developing and less developed countries in the tropics. GWDC is bringing together the supply and demand chains of the coffee market. Through its "Tree-to-Cup" industry leading concept which it pioneered, GWDC delivers the coffee to the end-users in the developed nations to fulfill the demand and enhance its shareholders value, and at the same instance, assists to alleviate poverty in the coffee growing regions of the world by buying coffee at favorable prices to the farmers and implementing social programs to assist and improve the livelihoods of the coffee farmers.
GWDC
has a strategic partnership with the Blue Mountain
Coffee Cooperative Society Ltd. of
Jamaica to sell Blue Mountain Arabica
green bean coffee. Our growers produce about 30% of
Jamaica’s annual Blue Mountain green
bean coffee crop of 6.6 million
pounds. The coffee is marketed under
the name of "Penlyne
Castle". Covered with a tropical rain forest and
surrounded by mist, the mountain is so lush that it takes on the
blue color from which it is famous, It's the perfect environment
for the perfect
coffee.
Jamaican coffee beans are rare and reasonably difficult to obtain so that always makes them a special treat. The Blue Mountain Coffee Cooperative was founded in 1949 and is owned and manage by small farmers whose families have been cultivating coffee for over 150 years
